COMPLEX ACCOUNT → ONE CLEAN SYSTEM · META ADS · GOOGLE ADS
Multiple channels, a large product catalogue and conflicting attribution signals made growth difficult to evaluate with confidence.
The goal wasn’t simply to spend more. It was to gain tighter control over where every euro went, which categories created genuine commercial value and which channels could support greater scale.
ROAS figures are platform-attributed metrics used to assess performance within each advertising channel. Results are presented anonymously and in percentage form.
We built a clearer evaluation framework so budget and scaling decisions were grounded in real commercial performance, not just isolated platform signals.
We restructured Meta Ads and Google Ads around product intent, funnel stage and category, giving every channel and campaign a clear role.
We shifted investment toward the areas where performance could support greater scale, maintaining a healthier balance between revenue growth and efficiency.
The difference wasn’t more spend.
It was better decisions.